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Santa Cruz

Santa Cruz Bicycles was founded in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Our first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities. At the time full-suspension bikes were far from the norm, and a do-it-all bike (what we’d refer to as ‘trail’ or ‘all-mountain’ now) with rear suspension was considered highly irregular. But our founder, skateboarding legend, Rob Roskopp, wasn’t hog-tied to following trends or being told how to think. Instead he could see that full-suspension was an innovation whose time had come. And ever since we’ve tried to build bikes that allow riders to go further, faster, and higher, for longer.